Internet Business – Make Money Online!

Archive for August, 2009

This information was sparked by Ali Brown’s Online Success Blueprint Workshop when she was talking about ideas of things to talk about in your ezines; I came up with this topic idea because every client that coaches with me either needs a new website or we need to update their current site – EVERY ONE! So, take a good look at your site for some of these…

What I’ve found over the last 6 years of business is:
- 95% of the web designers out there are NOT sales and marketing focused (which means they will NOT be able to help you figure out the best ways to present or write your site in order to get the best results from your target market)
- 99% of them do NOT offer a content editor/manager (which is crucial for us entrepreneurs to be able to get in and make our own changes in the middle of the night, etc. – most simply don’t have access to that kind of technology)
- Many of them do NOT help you figure out how your website will flow with the rest of your marketing, networking, follow up, direct mailing, speaking, selling, etc. (which means it may not end up helping you to fill your funnel)
- 97% of them don’t have any idea what an opt in box is!!!! (this is astounding to me!)

Now, I’m not trying to rag on web designers out there; I refer to a few all the time and frankly I have many web designers come to me as clients so they can learn this stuff and become more effective with their clients and that’s fabulous because that means there will be more marketing educated designers out there eventually.

After you find the right web designer (which unfortunately most of us do not the first time around), then you need to also make sure they agree with and/or are aware of the following 16 Crucial Must Haves for your site (otherwise, keep looking ok?). Your website should:
1. Be easily found on the search engines
2. Increase your traffic to your site
3. Increase your conversions (people who visit your site that sign up on your list)
4. Be updated regularly with new exciting, keyword rich content
5. Be professionally designed and maintained (and NOT by YOU!)
6. Be built with the user in mind
7. Increase your exposure in your local area or nationwide
8. Have the functionality that your users need and want
9. Be extremely attention getting on every page, especially the home page
10. Have a way for visitors to sign up on your list in order to build your database
11. Provide free resources to keep visitors coming back
12. Provide links and content that generate interest and repeat visits
13. Continue to build your relationship with your visitors, clients and prospects
14. Have an easy way to contact you
15. Tell your story and why you’re doing what you’re doing
16. Allow people to trust you and get to know you
17. Do 100 Million other things too…but you’ll have to contact me to find out more!

It’s been called the “Supply Chain of the Future” and is being implemented by more companies to streamline business proficiencies every day. So although you may have heard of automatic data capture, you may be asking, “What exactly is it?” In this article, you will learn some of the main points about automatic capture and how it can help your business thrive in the years to come. Pay attention as implementing a data capture system in your business can be one of the most important things you decide to do all year.

Data capture is simply defined as “any process for converting information into a form that can be handled by a computer.” You will gather data and the data capture systems will read and extract the data from the documents and transport it into computer systems. This is the fun part – this is all done without any manual typing by your employees. Retrieval becomes simplified, which in turn saves you even more money. This is another step in moving from manual, time consuming systems to more efficient, time saving data capture systems.

There is a decreased margin for error when using data capture, and when errors are made, they can be found quickly and remedied. This means there is no costly rework involved in fixing wrongly entered information in the system. You have more control over your data, and therefore higher quality results. Your organization will be better able to provide needed information to employees, clients and suppliers. Generally, management, turnaround, and security are all improved with a properly implemented system.

Here are some of the technologies, or equipment that can be used in automatic data capture:

*Bar codes

*Magnetic stripes

*Biometrics

*Smart cards

*Optical Character Recognition (OCR)

*Voice recognition

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